Cookie Policy

COOKIE POLICY

Effective Date: 12. 02. 2026.

TRU Funding LLC (“Company,” “we,” “our,” or “us”) uses cookies and similar tracking technologies on our website to provide a safe, secure, and optimized experience. This policy explains how we use cookies and your choices regarding them.

This policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us:

  • Operate our website securely and efficiently
  • Remember your preferences
  • Analyze website traffic and usage
  • Deliver personalized advertising

Cookies do not typically contain personally identifiable information, but may be linked to information you provide voluntarily.

2. Types of Cookies We Use

A. Essential Cookies

Necessary for the website to function.
They allow you to:

  • Navigate the site
  • Submit forms securely
  • Access secure areas

These cannot be disabled.

B. Performance & Analytics Cookies

Help us understand site usage and improve the experience.
We may use:

  • Google Analytics 4 (GA4)
  • Other analytics tools

These collect anonymized data such as:

  • Pages visited
  • Time spent on site
  • Device and browser type

C. Functional Cookies

Remember your preferences, such as:

  • Form inputs
  • Language or region
  • Other saved settings

Enhance your experience, but they are optional.

D. Marketing & Advertising Cookies

Used to deliver relevant ads, measure ad performance, and support retargeting.
We may use:

  • Google Ads
  • Meta (Facebook) Pixel
  • LinkedIn Ads
  • Other third-party ad networks

These cookies may track your activity across websites to show relevant ads and measure campaign effectiveness.

3. Cookie Consent & Control

We provide a cookie consent banner to:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage preferences

You can also control cookies via your browser settings.
Disabling cookies may affect site functionality.

4. Third-Party Cookies

Some cookies are set by third-party service providers, such as advertising networks or analytics tools.
We do not control third-party cookies directly.
We encourage reviewing their privacy policies:

5. Duration of Cookies

  • Session cookies – deleted when the browser closes
  • Persistent cookies – remain until expired or manually deleted

6. “Do Not Track” Signals

Some browsers send “Do Not Track” signals.
Currently, our website does not automatically respond, but you can manage your preferences in your cookie settings.

7. Updates to This Policy

We may update this policy periodically.
Changes will be posted with an updated effective date.

8. Contact Us

Questions? Contact us at:

TRU Funding LLC
745 McClintock Drive #320
Burr Ridge, IL 60527

Email: info@trufunding.net
Phone: 708-585-5377